Housing newsletters: working with tenants and residents to plan and write newsletters

Course summary

More and more Housing Associations are recognising that the best residents' newsletters are jointly produced by Housing staff and by the residents themselves. But if tenants and residents are going to participate in a useful and meaningful way, forming a group is just the beginning. You need a confident and well-trained team who understand what the newsletter is for and how to achieve those aims.

Course dates and location

We can deliver this course at your venue, for your team, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course on our at our London training suite then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course. Please contact us to log your interest in this course.

  • Course outline

    On this Housing newsletters training course you will work in a positive and empowering environment to develop understanding of every aspect of newsletter writing from planning and scheduling to writing and editing. You will make decisions about the style and tone of your newsletter, and about the right kind of content for your audiences. You will learn how to develop clear and effective messages and how to write articles that build relationships with your customers. You will learn in a relaxed environment through discussion, exercises and feedback.

    Over the day you will cover:

    • purpose - understanding a newsletter as a strategic communications tool
    • what residents and tenants say about Housing newsletters - lessons from focus groups
    • audience - who they are and what they want from a newsletter
    • editorial meetings - how to plan an effective newsletter
    • brainstorming content - regular sections and where to find new stories
    • using a briefing sheet
    • scheduling the production process
    • what do you want from your audience?
    • what's in it for the reader?
    • defining the message of each article
    • the right style and tone for your audience
    • short, clear writing with an emphasis on plain English
    • structuring content to help a busy reader
    • headings, subheadings, box-offs and pull quotes
    • taking dull data and turning it into great stories
    • interviews - how to arrange them and how to write them up
    • the importance of photos
    • editing, proofreading, consistency and house style
    • a year of free support

    "Our resident's newsletter simply wasn't reaching our audience. It read like an industry publication and residents told us they thought it was boring and irrelevant.  We decided to put together a Resident's Editorial Panel, but it quickly became clear that if their participation was going to be more than a box-ticking exercise, we would need some help. The Centre's Newsletter workshop equipped participants with the skills and knowledge to work with staff on an equal level.

    They had a fantastic day. They really bonded as a group and became really enthusiastic about the re-launch of the newsletter. The trainer took them through all the stages of planning and producing a newsletter, and helped them understand how to develop stories that work for residents - and for us as a housing association. They came out buzzing with ideas and in editorial meetings after the training they were much more confident and keen to be involved. We're very proud of our residents' magazine now and have already had more responses from the first issue than we did from all of our previous newsletter put together.

    I would recommend this course to anyone who believes in skilling residents so that they can contribute fully and develop a publication that other residents really want to read."

    Eleanor Morgan, Resident Feedback Officer, Thames Valley Housing

  • Who is this course for?

    This newsletter writing course works particularly well as an in-company training or away day for tenant and residents groups, editorial panels or any group of people working together to produce a housing newsletter. Groups can be very mixed with some very senior and experienced staff working alongside people with very little writing experience. The course is tremendously useful to all participants, regardless of experience or background. It is also an excellent way of building a team.

  • What will this course help me do: learning outcomes?

    This tenants and residents training course for Housing staff and involvement groups helps all participants understand how to write a great newsletter. It guides groups through the risks and opportunities involved in producing a newsletter and helps to develop a publication that meets your corporate needs. It also gives participants skills and confidence that will help them in other areas.

  • Other courses to consider

    Our lead writing trainer has worked in participation and involvement for a number of years. She develops and delivers bespoke courses for Housing organisations on a broad range of topics. Please phone to discuss your training needs.

    If you are looking for a newsletter course for an individual, then why not consider our Open Programme writing course, Print newsletters that will get read.

  • Course fee
    • £245 plus VAT small charity price (applies to registered charities with an annual turnover of less than £3m)
    • £355 plus VAT not-for-profit price (applies to all other charities and all other not-for-profit organisations, including public sector and housing)
    • £395 plus VAT standard price (applies to all other organisations)