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Event management: intermediate

(Former name: Advanced event management)

Course summary

This intermediate level event management course is aimed at event managers wishing to review and update their skills, knowledge and expertise in the ever growing arena of event management.

Course dates and location

This course takes place at the Centre's Central London training suite with easy access to tube and mainline rail stations. 

Our next available course dates for individuals are:

  • 31 March, 2017

This course starts at 10am and will finish by 4.30pm. Lunch and refreshments are provided.

Alternatively, we can deliver this course at your venue, for your team, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote. 

  • Course outline

    A one-day course aimed at Event Managers and Coordinators who want to consider new opportunities and review how they manage events to reach target audiences. The course will go through fundamental considerations to strategically plan and manage communication, stakeholders and participant expectations.

    The day will explore a conceptual framework and consider viable options to achieve declared goals. There will be group discussion and self-reflection to gain insight and direction to ensure events are aligned with your organisation's mission.

    The course will cover:

    Conceptualising an event: Review the vision, setting the event objectives

    • the five ‘w's: why, who, what, when and where
    • why are you holding the event?
    • what needs to happen as a result of the event?

    Elements of the strategic planning process: from proposal to post event

    • scope of event
    • analysing resources
    • identifying tasks and responsibilities

    Financial control and budgeting: risk management

    • understanding the key elements of budgetary control
    • constructing the budget

    Team management

    • what are the HR challenges posed by an event?
    • managing the team, delegation and priorities

    Strategic marketing: publicity and public relations

    • marketing an event to achieve objectives
    • identifying the audience and what are they want from your event
    • how to manage their needs and expectations
    • understanding the key elements which make an event memorable

    Stakeholders

    • managing stakeholder expectations
    • review what is in it for them?

    Post event evaluation

    • the role of evaluation in event management
    • when, how and what to evaluate

    This course takes place at The Centre's central London training suite with easy access to mainline rail, tube and bus links.

  • Who is this course for?

    The course is aimed at those who have event management experience and want to review what they do and how they do it. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

  • What will this course help me do: learning outcomes?

    The course enables you to update your knowledge and skills in the effective organisation and management of events.
    You will:
    - be able to successfully lead an event from planning to post event;
    - know what to consider in terms of the context of your event: range, type and impacts and will gain a deeper understanding of the methodology for the strategic management of events;
    - understand your event within its broader business context.

  • Other courses to consider

    If you are new to event management and are looking for an introductory level course, take a look at Event management: an introduction.

    You may find Project management an useful course which covers the broader area of managing the whole project rather than just the event.

    Alternatively, consider Finance skills for non financial managers which will help you with the financial aspects of event management.

    You may also be interested in purchasing the Centre's published book: Event management by Fiona Russell. Click here to buy the book.

  • Course fee
    • £345 plus VAT small charity price (applies to registered charities with an annual turnover of less than £3m)
    • £445 plus VAT not-for-profit price (applies to all other charities and all other not-for-profit organisations, including public sector and housing)
    • £495 plus VAT standard price (applies to all other organisations)

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