Newsletters that will get read

Course summary

Newsletters can be the backbone of a communications strategy but all too often they fail to hit the mark. With so many hard-copy and electronic newsletters being produced, it is vital that yours stands out from the crowd. Delivering information and key messages in a lively style is central to attracting – and keeping – readers.

Course outline

Newsletter Writing Training Course in London

This practically-based newsletter writing training course looks at all aspects of newsletter planning, writing and production. Over the day you will cover:
  • audience
  • categories of content
  • the role of the editor and commissioning copy
  • giving authors feedback
  • sentences and paragraphs
  • style and tone
  • messages
  • brevity and copy structure
  • writing headers
  • essential differences between hard copy and electronic versions
  • best use of pictures and illustrations
  • editing, subediting and proofreading
  • house style and non-discriminatory language
  • decisions about design
  • distribution and evaluation

The newsletter writing training course combines training sessions with practical exercises in small groups, where participants are encouraged to share experiences and problems. If your organisation already produces a newsletter, please bring a copy with you.

"The trainer was excellent. I was pleasantly surprised as to how much I have learnt."  RP, London Sports Forum for Disabled People

"Very good. Well presented and comprehensive. A lot of useful advice." ET, London Borough of Camden

"Excellent. Really made me think and gave me new ideas. Lots of tips to take away."  HS, Westminster City council

This newsletter writing training course takes place at the Centre's central London training suite. It can also be held in-company at your organisation for a group of your staff, no matter where you are based. Call Sally on 020 7490 3030 for more information on in-company training.

Who is this course for?

Anyone who has to write and produce newsletters for internal or external audiences. Our newsletter writing course is equally useful for those new to producing newsletters and those who are revamping an existing newsletter and are looking for some fresh ideas. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

What will this course help me do: learning outcomes?

This newsletter writing course takes place in our Central London training suite and will help you develop a great newsletter for your organisation - electronic or paper. It will give you lots of tips for writing newsletters including using pictures, attention grabbing headlines and designing for impact.

Other courses to consider

The Centre offers a wide programme of communication courses, including WRITING FOR THE WEB, SOCIAL MEDIA AND ONLINE COMMUNICATIONS, WRITING PUBLICATIONS; PROOFREADING, and PR STRATEGIES THAT WORK.

Course dates

10 May, 2012

This course starts at 10am and will finish by 4.30pm. Lunch and refreshments are provided.

Course fee

  • £230 plus VAT small charity price (applies to registered charities with an annual turnover of less than £3m)
  • £340 plus VAT not-for-profit price (applies to all other charities and all other not-for-profit organisations, including public sector and housing)
  • £390 plus VAT standard price (applies to all other organisations)

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