Write for success
Good writing pays - not just for the individual, but also for the organisation. This advanced writing skills course will help you identify your own strengths as a writer and breathe new life into corporate prose. You will find out how to engage your readers and keep them interested, explain your business to diverse audiences and make all your documents stand out.
“The trainer did a great job to tailor the course to our organisation. I thought it was great that she had taken a good look around our website beforehand.”
— LT, Electoral Commission
“The course met my objectives. I was given various tips on how to structure whatever I’m writing and the course highlighted the importance of the audience. ”
— GK, Cancer Research UK
“The course really empowered me to be confident and creative in my writing.”
— MG, King's College London
“I really enjoyed the course. The activities were really helpful and made me realise how I could apply what I was learning to my writing.”
— KWG, Russell-Cooke
“The course was tailored to us and the trainer has made sure to keep us interested and involved throughout the day. She gave us great advice in an energy positive tone which was very encouraging.”
— CN, Client Earth
Course dates and location
This course takes place at the Centre's Central London training suite with easy access to tube and mainline rail stations.
Our next available course dates for individuals are:
- 26 April, 2017 — 20% off
This course starts at 10am and will finish by 4.30pm. Lunch and refreshments are provided.
Alternatively, we can deliver this course at your venue, for your team, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.
This writing skills training course includes a mix of trainer input, group discussion, real-life examples and practical exercises. During the day you will be encouraged to work in pairs, analyse your own writing, try out new techniques, and give and get constructive peer feedback. We will cover:
Why good writing pays:
- The case for developing your own and your people's writing skills
Corporate writing and you:
- Identifying your personal style
- Understanding your house style
- Breathing life into corporate prose, making it human
- Personalising templates
Ten ways to make your documents stand out and get read:
1. Clarifying your aims - what do you really want to achieve?
2. Putting your readers first, speaking to their needs and interests
3. Finding the right structure, getting things in a logical order
4. Writing sentences for impact, variety and flow
5. Explaining your business in plain English
6. Paragraphing effectively
7. Using facts and figures to tell a story
8. Signposting and other ways to keep your reader reading
9. Making it memorable with narrative and rhetorical devices
10. Making it look good - layout, headings, fonts and graphics
You will be asked to bring two examples of your writing to this course, including something you are currently working on. You will leave with a coursebook that includes resources to use at work to build on your learning, and a year's free support from your trainer.
This course takes place at the Centre's central London training suite with easy access to mainline rail, tube and bus links. We are a 3-5 minute walk from Old Street tube station.
Who is this course for?
This advanced writing course is for anyone who wants to take their writing - and perhaps their career - to a higher level. You may want to shine in a new role which puts your writing under greater scrutiny; you may want to add sparkle to a forthcoming paper or annual report; or you may want to sharpen your team's writing skills, starting with your own.
The Centre works with clients from all sectors including the public sector, voluntary sector, corporate sector and private sector.
What will this course help me do: learning outcomes?
The course will help you to identify your strengths as a writer and develop your own distinctive style in the corporate context. You will understand how to plan and structure a wide range of documents for maximum readability; how to write fluently and take the reader with you; how to explain complex issues to a wide audience; how to make your writing stand out with the help of various techniques; and how to make it look as good as possible.
Other courses to consider
The Centre is delighted to offer a wide range of writing skills courses. You may wish to consider our two day Business writing skills course, or the one day Writing skills: the basics. We also look at certain areas in more detail including Copywriting; Grammar and punctuation at work; and Writing letters and emails.
If you still aren't sure, feel free to give us a call on 020 7490 3030 and we will be able to point you in the direction of the right course.
- £245 plus VAT small charity price (applies to registered charities with an annual turnover of less than £3m)
- £355 plus VAT not-for-profit price (applies to all other charities and all other not-for-profit organisations, including public sector and housing)
- £395 plus VAT standard price (applies to all other organisations)