Writing publications: leaflets and promotional literature

Course summary

Whether you need to inform your readers or encourage them to take action, high quality print materials are central to your organisation's success. It’s vital that your publications are clear, engaging and on message if you want to be respected and trusted.

Course outline

This practical, hands-on course equips you with the writing skills you need to persuade, inspire and build a strong relationship with your audience. You will also learn fool-proof planning and editing systems that you can take back and share with your team.

Over the day you will cover:
  • planning your publication
  • reinforcing your brand
  • your own writing style
  • audience
    • understanding your audience
    • overcoming readers’ prejudices
  • what type of publication suits your material?
    • purpose of your publication
    • benefits for your organisation and for readers
  • persuading your audience
    • case studies, testimonials and quotes
    • third party endorsements
    • facts and statistics
  • participation – how to support your users to get involved
  • advanced writing skills
  • the planning sheet
    • have a clear message
    • headlines, subheadings and bullet points
    • sentences
    • paragraphs
  • keeping your writing short
  • managing copy and the editorial process
    • style guides
    • visual images
  • working with designers

This course takes place at the Centre's Central London training suite with easy access to tube and mainline rail stations. 

Your trainer will engage directly with your needs and those of your organisation. Throughout the day you will participate in discussions, training sessions and practical exercises.

Please bring any publications you have produced for feedback on the day.

"The course was really useful and covered many topics in depth in a short space of time.  The trainer applied the information to our individual organisations."  E L, Water Aid

"Very informative and enjoyable.  I found the trainer's comments on my organisation's publications extremely valuable." LS British Polio Fellowship

Who is this course for?

This course is for anyone involved in producing publications. It is particularly useful for those who need to write or re-write print materials, or those who manage or commission publications. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

What will this course help me do: learning outcomes?

After the course you will feel more confident in your writing skills and will be keen to put your new, fresh ideas into practice. The course will enable you to assess your current output and see how your written materials can be improved.

Other courses to consider

The Centre offers a wide programme of communication courses, including WRITING FOR THE WEB, NEWSLETTERS THAT WILL GET READ, PROOFREADING, SOCIAL MEDIA AND ONLINE COMMUNICATIONS and PR STRATEGIES THAT WORK. You may also wish to consider the Centre's popular MINUTE TAKING COURSE. 

Course dates

16 February, 2012

This course starts at 10am and will finish by 4.30pm. Lunch and refreshments are provided.

Course fee

  • £230 plus VAT small charity price (applies to registered charities with an annual turnover of less than £3m)
  • £340 plus VAT not-for-profit price (applies to all other charities and all other not-for-profit organisations, including public sector and housing)
  • £390 plus VAT standard price (applies to all other organisations)

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