Salma Shah

History and experience

Salma Shah is a business psychologist who, after a long successful career in the I.T. sector covering consultancy, business development, and account management, decided to change tracks and re-gain her passion for psychology and people dynamics in the workplace.

She has since worked with a wide portfolio of clients with a global reach, enabling her to experience diverse and innovative approaches that allow for inclusion and different approaches at work.

Salma’s goal and philosophy is to support people so they can live authentic, more productive lives and to foster genuine commitment, essential to building thriving teams and organisation. She is personally committed to learning from multiple perspectives and leveraging differences.

She specialises in inclusive leadership, integrating the cross-cultural dimension into coaching and development, excellence in teams and diversity. Through work, and for pleasure, she has travelled the world working with different cultures in Europe, USA, Middle East and Asia.

Salma has written several articles for publications aimed at HR, Finance and IT leaders.

Her key skills and achievements include:

  • Psychology graduate – Reading University
  • MSc Information Systems and Technology – City University, London
  • Accredited Coach
  • NLP certified

She is a licensed practitioner of the following psychometric instruments: Myers Brigg Type Indicator, SDI® (Strength Deployment Inventory®), FIRO-B® questionnaire, Hogan Assessment, Cultural Orientations Framework, Implicitly (Unconscious Bias Test).

"Salma was very engaging. I found the psychological aspects she brought into focus particularly interesting." 
IS, Natcen Social Research


With a background of consultancy and business development, Salma has a solid track record of working with high performance teams in both private and public sector organisations. A sample of her clients include; several local authorities, NHS, Microsoft, Oracle, Cap Gemini, Thomson Reuters and O2, EY (Kuwait, Palestine and Abu Dhabi).

Training style

Salma’s training style is engaging, interactive and creative, aimed at stimulating attitudinal change and innovation. Client’s describe her as 'results driven', 'focused', 'personable', 'creative' and 'expert'.


Salma covers a wide range of courses for the Centre focusing on management, leadership and personal effectiveness. She has also written and developed a range of courses in partnership with the Centre. These include: Diversity training, Unconscious bias, Cultural intelligence, Developing a successful personal brand and Women in leadership.


"The trainer was very good at drawing out experiences from the candidates and her own life, which made the 'theory' real. We were given loads of tips about communication and personalities which were very useful."
RR, Talbot Underwriting Ltd
"A calming environment with a lovely helpful considerate trainer. A great way to end my week." 
LB, Cranstown