Writing


May 16 2017

Creativity driven learning at CIPD

Last week we attended the CIPD Learning & Development show at London Olympia, and boy did we have a great time!As well as meeting loads of friendly and ambitious people, we put one of our trainers onto the Topic Taster platform to


Apr 13 2017

Three golden rules to successful writing

Good writing isn’t just a nice skill to have, it is one that can be a huge asset to your organisation. Effective writing puts the power in your hands; giving you the chance to convey your ideas, capture attention, and influence people positively. It


Jan 12 2017

Digital writing: the rules

When it comes to digital writing, nobody wants to read over optimised content. That’s content where the copywriter has sacrificed quality writing in the hope of trying to come higher up on search returns. The user experience goes something like this:You have a


Jul 22 2016

​Top tips for using case studies to raise your online profile

By Fiona Lewis. You are your own brand therefore whether it be an online profile, blog or webpage that you have written, you want it to sum up who you are and what it is you do. In a world where online


Jun 30 2016

The pen is mightier than the sword

By Susan Croft.  Are you a speech writer? Speech writing can be a daunting prospect. However a well-written and well-delivered speech can be a forceful medium for promoting an organisation and highlighting its leaders as well as a powerful way to communicate


May 05 2016

Improve your writing skills: think before you write

Often the need for writing to be exciting outweighs the simple rules of grammar and punctuation. It can also get in the way of simplicity and even the original topic or information you want to relay to your readers.Therefore, planning before you start


Oct 08 2015

How to learn to stop worrying and love grammar

By Chris Mohr. "My grammar's really shaky." "I'd like to be able to write better sentences." "I always run my letters past my manager." "My emails get corrected, but I never understand why." Those are some of the things


Oct 01 2015

Proofreading and editing – top 10 tips

By Jakki Bendell. Proofreading and editing are important skills at work, but are often undervalued. From sales brochures and web pages to reports and job adverts, documents need to be well written and accurate to create a good first impression. They are also


Aug 13 2015

​Five top tips for better emails

By Jakki Bendell. How to write emails that are opened, read and answered! We’ve all been there. You spend ages constructing your email. Your message is clearly important and urgent (you even marked it with a red ‘important’ flag). But you

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