Writing


Jul 22 2016

​Top tips for using case studies to raise your online profile

By Fiona Lewis. You are your own brand therefore whether it be an online profile, blog or webpage that you have written, you want it to sum up who you are and what it is you do. In a world where online


Jun 30 2016

The pen is mightier than the sword

By Susan Croft.  Are you a speech writer? Speech writing can be a daunting prospect. However a well-written and well-delivered speech can be a forceful medium for promoting an organisation and highlighting its leaders as well as a powerful way to communicate


May 05 2016

Improve your writing skills: think before you write

Often the need for writing to be exciting outweighs the simple rules of grammar and punctuation. It can also get in the way of simplicity and even the original topic or information you want to relay to your readers.Therefore, planning before you start


Oct 08 2015

How to learn to stop worrying and love grammar

By Chris Mohr. "My grammar's really shaky." "I'd like to be able to write better sentences." "I always run my letters past my manager." "My emails get corrected, but I never understand why." Those are some of the things


Oct 01 2015

Proofreading and editing – top 10 tips

By Jakki Bendell. Proofreading and editing are important skills at work, but are often undervalued. From sales brochures and web pages to reports and job adverts, documents need to be well written and accurate to create a good first impression. They are also


Aug 13 2015

​Five top tips for better emails

By Jakki Bendell. How to write emails that are opened, read and answered! We’ve all been there. You spend ages constructing your email. Your message is clearly important and urgent (you even marked it with a red ‘important’ flag). But you


Jul 30 2015

How to improve your note-taking in meetings

By Jakki Bendell. What do you look at when you’re taking notes in a meeting? Chances are, unless you’re trained in shorthand or speed writing, it’s your notepaper. The trouble is, looking at our notes makes it difficult for us


Jul 16 2015

How to write copy for infographics

By Jakki Bendell. Infographics are a way of presenting complex information in a simple, interesting and memorable way. Marketers use them as ‘top of funnel’ pieces to draw attention to issues or encourage readers to do something further, like read a white paper


May 28 2015

Writing to influence and persuade

By Jakki Bendell. 6 steps to influence your reader in writingIn your career, and perhaps even your personal life, you may have to influence others with your writing. This might be to buy a product or service, but also to have others ‘buy’

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