By Jakki Bendell. Infographics are a way of presenting complex information in a simple, interesting and memorable way. Marketers use them as ‘top of funnel’ pieces to draw attention to issues or encourage readers to do something further, like read a white paper
By Jakki Bendell. 6 steps to influence your reader in writingIn your career, and perhaps even your personal life, you may have to influence others with your writing. This might be to buy a product or service, but also to have others ‘buy’
By Tillie Harris. When it comes to web-writing, nobody wants to read over optimised content. That’s content where the copywriter has sacrificed quality writing in the hope of trying to come higher up on search returns. The user experience goes something like this:
Guest blog by Robert Morris.There are many elements of business writing you need to master before you can call yourself a skillful business writer. No matter what your profession is, you can always use some improvement in this aspect. The following 10 tools will
By Tillie Harris. Any good web writer knows that the more you write, the less they read. As early as 2006 researchers did eye tracking studies following users' eyes with lasers to see how they look at a screen. These studies showed two things: users don't
By David Aylwin. When we learnt to read, around the age of five, no importance was later given to efficient reading. If you could read, that was enough. Since then, you will have picked up bad habits that prevent you from reading quickly and efficiently.
Top tips on proofreading from our Proofreading training course: Avoid distractions. Try to proofread in a quiet environment, with no disturbances such as phones, music, background chatter and so on. Keep a dictionary and thesaurus handy so you can check words quickly and without