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Event management: an introduction

(Former name: Introduction to event management)

Course summary

Whether it is a national conference, a training workshop, a public meeting, or a local fundraiser, events are the public face of your organisation. This one-day introduction to event management course offers a practical guide, and you will leave with a toolkit that will help you organise future activities with confidence and flair.

Course dates and location

All our training courses are being delivered virtually. The webinar systems used do not require software download.

Please note: we allow a maximum of three people per organisation on our Individual training courses.

Our next available course dates for individuals are:

  • 19 December, 2023

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

  • Course outline

    Event Management Training Course in London

    This Event management training course looks at the power of events to build your organisation and promote its aims. You will explore the planning process, going step by step through the different elements, along the way creating an effective timeline. You will look at how to get people to attend the event and how to manage the delegate process. You will look at finding the best venues, facilities, catering and treats. You will also learn how to evaluate your event, so that each time you are able to build on your success.

    The course will cover:

    • approach
      o why are you holding the event?
    • creating your event brief
      o what type of event?
      o SMARTIE objectives
    • planning
      o planning schedule
      o timeline - countdown to success
      o budgeting
      o choosing venues and facilities
      o event team
      o speakers and chairperson briefing
      o health and safety, risk assessment and insurance
    • publicity
      o identifying your audiences?
      o pre-event publicity
      o making the most of the Internet - websites, social networking and email
      o gaining press coverage
    • diversity
      o presenters and delegates - ensuring you reach all parts of the community
      o accessible events - best practice
    • event logistics
      o booking / registration checklist
      o room layouts
      o facilities, venues and equipment
      o catering and refreshment checklist
      o what to do when things go wrong
      o how to add energy to sessions
    • follow up
      o thank you
      o calls to action
    • evaluating the process and the effect
    • a year of free support

    This will be an enjoyable and participatory training day led by an experienced event manager. You will do a variety of exercises that will stretch your understanding of event management with a toolkit to take away.

    All our training courses are delivered virtually. The webinar systems used do not require software download.

  • Who is this course for?

    This introduction to event management course is aimed at those with little or no existing experience in organising and managing events.
    The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

  • What will this course help me do: learning outcomes?

    During our Event management: an introduction course you will gain an understanding of how to organise an event and have a comprehensive toolkit to use in the future. As well as learning about the power of events in promoting your organisation and the chance to consider how to make each session excellent. Our hands on Event management: an introduction training will help give you the confidence and practical skills needed in event management and show you how to deal with problems. You will leave with an enthusiasm for excellence.

  • Other courses to consider

    This course is aimed at those looking for a beginner or introductory level event management course. If you have some experience in managing events, take a look at Event management: intermediate which is aimed at those with some experience who want to build on their existing skills.

    Our Minutes training will help you ensure that you get a good record of the event meetings; Project management will add to your skills in scheduling and evaluating events and projects. Finance skills for non financial managers will help you with the financial side of event management.

    You may also be interested in purchasing the Centre's published book: Event management by Fiona Russell. Click here to buy the book.

  • Course fee
    • £589 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £654 plus VAT standard price (applies to all other organisations)

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