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Focus groups

(Former name: Working with focus groups)

Course summary

Do you know what your customers are thinking and feeling? A focus group can help you find out. A well run focus group can give you valuable insights and help you plan better products and services. This practical course will teach you how to run a focus group give you the skills you need to set up and run great focus groups.

Course dates and location

This course takes place at the Centre's Central London training suite with easy access to tube and mainline rail stations. 

Please note: we allow a maximum of three people per organisation on our Individual training courses.

Our next available course dates for individuals are:

  • 25 October, 2019
  • 2 April, 2020

This course starts at 10am and will finish by 4.30pm. Lunch and refreshments are provided.

Alternatively, we can deliver this course at your venue, for your team, on a date and time that suits you. If you have four or more people who would like to attend this course then Group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote. 

  • Course outline

    How to Run a Focus Group: Running a Focus Group Training

    Over the day you will cover:

    • when and how to use focus group research methodolgy
    • establishing appropriate aims and objectives
    • preparing a topic book
    • recruiting the participants
    • finding the right venue
    • identifying and formulating the right questions
    • developing and using visual aids 
    • moderating skills
      • creating an informal, relaxed atmosphere
      • asking questions
      • using visual aids, case studies and other stimuli
      • keeping discussion on track
      • handling difficult situations
    • recording the discussion
    • analysing and reporting findings
    • a year of free support

    This running a focus group course takes place at the Centre's Central London training suite.

  • Who is this course for?

    The people who will find this running a focus group training course useful are:
    - communication and marketing professionals who want to run focus groups
    - managers who want to undertake stakeholder research
    - anyone who wants to commission an agency to conduct a focus group and would like to understand the process

    The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

  • What will this course help me do: learning outcomes?

    The how to run a focus group course will help you understand the role of focus groups, and enable you to take a hands on role in running a focus group. After the course you will be able to identity when a focus group is the appropriate qualitative research method, develop and run an effective focus group, analyse and report on the outcomes from a focus group.

  • Other courses to consider

    You may also be interested to take a look at some of our other training courses such as PR strategies that workDigital writing and Project management. The Centre also offers communication consultancy, including conducting focus groups and other forms of stakeholder consultation.

  • Course fee
    • £455 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £512 plus VAT standard price (applies to all other organisations)

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