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Focus groups

(Former name: Working with focus groups)

Course summary

Do you know what your customers are thinking and feeling? A focus group can help you find out. A well run focus group can give you valuable insights and help you plan better products and services. This practical course will teach you how to run a focus group give you the skills you need to set up and run great focus groups.

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course. 

  • There are no dates available at the moment.
  • Course outline

    How to Run a Focus Group: Running a Focus Group Training

    Over the day you will cover:

    • when and how to use focus group research methodology
    • establishing appropriate aims and objectives
    • preparing a topic book
    • recruiting the participants
    • finding the right venue
    • identifying and formulating the right questions
    • developing and using visual aids 
    • moderating skills
      • creating an informal, relaxed atmosphere
      • asking questions
      • using visual aids, case studies and other stimuli
      • keeping discussion on track
      • handling difficult situations
    • recording the discussion
    • analysing and reporting findings
    • a year of free support

    All our training courses are delivered virtually. The webinar systems used do not require software download..

  • Who is this course for?

    The people who will find this running a focus group training course useful are:
    - communication and marketing professionals who want to run focus groups
    - managers who want to undertake stakeholder research
    - anyone who wants to commission an agency to conduct a focus group and would like to understand the process

    The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

  • What will this course help me do: learning outcomes?

    The how to run a focus group course will help you understand the role of focus groups, and enable you to take a hands on role in running a focus group. After the course you will be able to identity when a focus group is the appropriate qualitative research method, develop and run an effective focus group, analyse and report on the outcomes from a focus group.

  • Other courses to consider

    You may also be interested to take a look at some of our other training courses such as PR strategies that work; Digital writing and Project management. The Centre also offers communication consultancy, including conducting focus groups and other forms of stakeholder consultation.

  • Course fee
    • £522 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £589 plus VAT standard price (applies to all other organisations)