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Marketing: getting your message across

Course summary

A lifetime of marketing in a day: an introductory course for anyone who needs to develop a marketing programme; suitable for people working within any sector.

Having a good product or service is important; selling it at the right price is vital; but knowing your audience and how to communicate with them are the essential links that connect what you offer with profit.

This one-day, practical marketing course will give you a good grounding in the marketing fundamentals necessary to develop and implement your own marketing strategy and help your organisation achieve its objectives.

Course dates and location

This course takes place at the Centre's Central London training suite with easy access to tube and mainline rail stations. 

Please note: we allow a maximum of three people per organisation on our Individual training courses.

Our next available course dates for individuals are:

  • 8 October, 2020 — 15% off
  • 18 January, 2021

Alternatively, we can deliver this course at your venue, for your team, on a date and time that suits you. If you have four or more people who would like to attend this course then Group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote. 

  • Course outline

    This one-day marketing training course will cover:

    • understanding your product in terms of what your customers want
    • making the business case
    • different types of communication
    • the medium and the message, including new media, traditional approaches and customer relationship marketing
    • making the right choices
    • a year of free support

    This course takes place at the Centre's Central London training suite in Old Street, with easy access to rail, rube and bus links.

  • Who is this course for?

    This practical, exploratory course will help anyone responsible for the marketing function to create an effective programme for their organisation that positions the product, generates interest and helps convert their prospects into customers. Whether you work in an SME, a professional services firm or a social enterprise, you?re sure to learn something new and leave the course with some great ideas.

    The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

  • What will this course help me do: learning outcomes?

    By the end of the course, you will have the understanding and confidence to develop your thinking and formulate a marketing plan that helps achieve your business objectives.

  • Other courses to consider

    The Centre has another one-day marketing course, specifically aimed at those working in the not-for-profit sector, Marketing in the not-for-profit sector.

    We also run a wide range of other courses including Project management, Strategic planning and thinking and PR strategies that work.

  • Course fee
    • £589 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £654 plus VAT standard price (applies to all other organisations)

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