Preparing tenders and proposals: the pitch, process and presentation

Course summary

This highly practical one-day Preparing tenders writing workshop will prepare you for all aspects of tendering to deliver services and developing fundraising proposals, with a particular emphasis on 'consultative selling' techniques. The seminar will also focus on maintaining good client/funder relationships once the contract/funding has been awarded.

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course. 

  • There are no dates available at the moment.
  • Course outline

    This is an in-depth, one-day course and the content and delivery of the programme is underpinned by first-hand experience in the tendering and proposal-writing business. The day will balance the theoretical and practical aspects of the subject, and participants will be involved in case study work, group discussion and self-reflection in order to encourage critical evaluation of different elements of preparing tenders and proposals. The course will cover:

    Laying the groundwork

    • what business are we in?
    • what are our unique selling points?
    • who is our competition?
    • SWOT analysis

    The Goldilocks place

    • balance of ideas, people and price

    The strategy and tactics of bidding

    • key elements of bidding and how to apply them to specific situations
    • reading the RFP - what do they really want and do we want to do it?
    • consultative selling

    Writing the Tender or proposal

    • style and structure
    • contents
    • costing your proposal
    • pitfalls to avoid
    • countdown to submission

    Presenting the proposal

    • called to interview
    • developing your presentation
    • handling objections
    • getting your messages across
    • competing in the Beauty Parade

    Building long term relationships after the contract

    • relationship marketing
    • building long-term partnerships with your customers
    • overcoming problems
    • value-added services

    Group assignments, presentations, feedback and final discussion

    A year of free support

    All our training courses are delivered virtually. The webinar systems used do not require software download.



  • Who is this course for?

    The course is aimed at those who are responsible for responding to invitations to tender, for preparing proposals, and for overall business development in your organisation. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

  • What will this course help me do: learning outcomes?

    By the end of this course you will be able to:

    - make better decisions about which opportunities to pursue
    - understand how to assemble all the bid or proposal elements
    - have more confidence in formulating a winning proposition
    - maximise the opportunities for follow-on funding or repeat business
    - increase your chances of success!

  • Other courses to consider

    The Centre offers a wide range of communication and writing courses. Courses of particular interest may include our one day presentation skills course for beginners or our two day presentation skills course for those more experienced with presenting and public speaking. You may also find the Centre's Assertiveness training useful.

  • Course fee
    • £469 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £522 plus VAT standard price (applies to all other organisations)