Social media and online communications: a strategic approach
(Former name: eCommunications)
For anyone who wants to incorporate social media and online communications into their PR strategy. Social media and online communications need to be integrated into an organisation's PR strategy if it is going to communicate effectively. This non-technical social media training course will introduce participants to the opportunities social media provides to reach their audiences in new and cost effective ways.
“This course made me think outside the box and looked at the different types of social media we can use. Gill is very experienced and was able to offer a lot of hints and tips for using social media. ”
— JL, The Lesbian and Gay Foundation
“Brilliant. Actual information we can use and put into a workable plan to suit our business needs. Now, after this course, I feel quite confident we can produce a strategy.”
— YE, BEL Valves Ltd
“A good overview of social media with good interaction and exercises.”
— CC, The Prostate Cancer Charity
“This course was very useful. It was different from other social media courses in that it gave sensible ideas for content and audiences and didn't push social media blindly when it was unsuitable. ”
— DH, British Society for Haemathology
“A very enjoyable course. The trainer was both knowledgeable and able to adapt and be flexible for the need of the audience.”
— SB, RCGP
Course dates and location
This course takes place at the Centre's Central London training suite with easy access to tube and mainline rail stations.
Please note: we allow a maximum of three people per organisation on our Individual training courses.
Our next available course dates for individuals are:
- 6 March, 2020
This course starts at 10am and will finish by 4.30pm. Lunch and refreshments are provided.
Alternatively, we can deliver this course at your venue, for your team, on a date and time that suits you. If you have four or more people who would like to attend this course then Group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.
Social media training course in London
Over this one-day Social media training course you will cover:
- what is happening online and why
- choosing the right social media vehicles for your organisation
- social networking and blogging
- votes, polls and online action
- developing an online communications strategy
- a year of free support
This Social media training course was developed in partnership with Tillie Harris and takes place at the Centre's central London training suite.
Who is this course for?
This Social media training course is for anyone who is involved in their organisation's website.
The course takes a plain speaking approach and avoids jargon wherever possible. Anyone who uses the internet regularly will be able to follow the course and contribute to discussion.
The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.
What will this course help me do: learning outcomes?
By the end of the day you will feel that you have a much better understanding of developments online. You will feel confident in assessing various online approaches and their value to your organisation. You will also have gathered a wealth of hints and tips and will be keen to go back and improve your organisation's website.
- Other courses to consider
- £455 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
- £512 plus VAT standard price (applies to all other organisations)