The Art of Storytelling:Getting your audience on the edge of their seats

Course summary

Most great orators and presenters understand that communicating a powerful idea is best done through storytelling. The art of delivering a business narrative that is attention getting and memorable can effectively inspire and influence others.

This course will cover the eight narrative patterns drawn from mythology, folklore and nursery tales and show you how to apply these to create drama and impact in your communication. Storytelling is one of the best ways to get your audience on the edge of their seats. And once you know how – it’s easy!

Course dates and location

We can deliver this course at your venue, for your team, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course at our London training suite then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course. Please contact us to log your interest in this course.

  • There are no dates available at the moment.
  • Course outline

    We all enjoy a good story, whether it's a novel, a movie or simply the description of an experience shared by a friend. Stories put our whole brain to work, not just parts of it. We feel more engaged when hearing narratives and we remember them more. What gets remembered becomes top of mind.

    Stories create buzz. The more buzz about a product, brand or service, the more awareness there is about it. And the more awareness there is, the higher the probability of being in that top-of-mind position. Your organisation’s key stakeholders are making choices, preferences and buying decisions every day. Very often, these decisions are made as a result of what comes to mind first.

    This highly practical and fun workshop will cover different narrative patterns and explore what makes a good story great.You will also have the opportunity to write your own stories to support your brand and organisational messages.Through feedback, video examples and exercises you will learn how to craft a story and deliver it in a compelling and credible way.

    You will also learn how to include a good story as part of a speech or other written document – an invaluable tool for anyone whose job entails writing, editing or reporting.

  • Who is this course for?

    This workshop is for anyone in an influencing role who has to give presentations as part of his/her job. It will be particularly useful for those in fundraising, marketing, business development, PR and general management.

  • What will this course help me do: learning outcomes?

    As a result of this course you will learn:
    - How to craft a compelling story using a choice of narrative patterns
    - How to convey the story in an engaging and impactful way
    - Simple techniques to improve your presentation skills
    - How to write-in a story for a speech, article or white paper

  • Other courses to consider

    Other courses you may be interested in include Digital writing, Email newsletters and ebulletins and Print newsletters that will get read.

  • Course fee
    • £522 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £589 plus VAT standard price (applies to all other organisations)