Analysing readers
Everything you write, whether it is a business report or a blog post, it is essential that you think about who your target audience is. In this podcast, communications experts Chris Mohr and Jakki Bendell share their top tips on how to tailor your writing for different audiences.
Chris Mohr is a communications skills trainer with over 25 years' experience as a broadcast journalist and programme-maker for BBC radio, TV and online. Chris has developed the Centre's portfolio of business writing courses on everything from where to put a comma to how to craft a message.
Jakki Bendell has over ten years' experience as a consultant, trainer and coach specialising in business writing skills. As a practising professional writer, Jakki draws on a wealth of stories and personal experience to illustrate her courses.
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