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Persuasive copywriting

(Former name: Copywriting)

Course summary

If you are writing on behalf of your organisation, it's because you want your audience to think something, feel something or do something. Our Persuasive copywriting course will give you the skills and confidence to write exceptional corporate copy that has the impact you need.

This practical course will focus on your needs and the needs of your organisation, directly addressing the obstacles of effective writing and how to overcome them

Course dates and location

All our training courses are being delivered virtually. The webinar systems used do not require software download.

Please note: we allow a maximum of three people per organisation on our Individual training courses.

Our next available course dates for individuals are:

  • 13 August, 2024

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

  • Course outline

    Copywriting Training Courses in London

    Throughout this writing course in London you will look at the fundamentals of good persuasive copywriting. You will understand what works, what doesn't and why. You will learn how to develop clear and effective messages and gain the skills you need to motivate and persuade your audience. Over the day you will cover:

    • what is good copy? Understanding your audience and using the right copy for them
    • developing your message
    • what really is in it for them?
    • the right tone every time
    • structuring for a response
    • short, clear writing that achieves its aims
    • motivating and persuading – how to get audiences to take action 
    • magic words that make your copy come alive
    • five things you need to know about digital writing
    • evaluating your own writing and the writing of others
    • your personal plan to improve your copy
    • a year of free support

    All our training courses are delivered virtually. The webinar systems used do not require software download.



  • Who is this course for?

    Our Copywriting courses in London are for anyone who writes for external audiences. It is particularly useful for marketing, PR and communications professionals, but also for those who need to promote their products or services as part of a wider role.

    The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

  • What will this course help me do: learning outcomes?

    This persuasive writing training helps you understand the fundamentals of good copywriting. It will help you write copy for your organisation and advise your colleagues when editing their work.

    On completing the course, you will feel more confident in your writing skills and will be keen to put your new, fresh ideas into practice.

  • Other courses to consider

    In addition to Persuasive copywriting, the Centre offers a wide range of writing courses that will improve your marketing and promotional material, such as Digital writingPrint newsletters that will get read and Speed reading. You may also wish to consider the Centre's popular Proofreading course.

  • Course fee
    • £469 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £522 plus VAT standard price (applies to all other organisations)

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