Social media and online communications: a strategic approach

(Former name: eCommunications)

Course summary

For anyone who wants to incorporate social media and online communications into their PR strategy. Social media and online communications need to be integrated into an organisation's PR strategy if it is going to communicate effectively. This non-technical social media training course will introduce participants to the opportunities social media provides to reach their audiences in new and cost effective ways.

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course. 

  • There are no dates available at the moment.
  • Course outline

    Social media training course in London

    Over this one-day Social media training course you will cover:

    • what is happening online and why
    • choosing the right social media vehicles for your organisation
    • social networking and blogging
    • votes, polls and online action
    • developing an online communications strategy
    • a year of free support

    All our training courses are delivered virtually. The webinar systems used do not require software download.



  • Who is this course for?

    This Social media training course is for anyone who is involved in their organisation's website.

    The course takes a plain speaking approach and avoids jargon wherever possible. Anyone who uses the internet regularly will be able to follow the course and contribute to discussion.

    The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

  • What will this course help me do: learning outcomes?

    By the end of the day you will feel that you have a much better understanding of developments online. You will feel confident in assessing various online approaches and their value to your organisation. You will also have gathered a wealth of hints and tips and will be keen to go back and improve your organisation's website.

  • Other courses to consider

    Other courses you may be interested in include Digital writingEmail newsletters and ebulletins and Print newsletters that will get read

    We also have a brand course in Blogging which may be particularly relevant to those who use blogging as part of their social media strategy.

  • Course fee
    • £522 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £589 plus VAT standard price (applies to all other organisations)