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Copywriting

Course summary

If you are writing on behalf of your organisation, it's because you want your audience to think something, feel something or do something. Our Copywriting training courses in London give you the skills and confidence to write exceptional corporate copy that has the impact you need.

Course dates and location

This course takes place at the Centre's Central London training suite with easy access to tube and mainline rail stations. 

Our next available course dates for individuals are:

  • 28 March, 2017

This course starts at 10am and will finish by 4.30pm. Lunch and refreshments are provided.

Alternatively, we can deliver this course at your venue, for your team, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote. 

  • Course outline

    Copywriting Training Courses in London

    Throughout our Copywriting training course in London you will look at the fundamentals of good copywriting. You will understand what works, what doesn't and why. You will learn how to develop clear and effective messages and how to develop an ask that your readers will want to respond to. Over the day you will cover:

    • what is good copy?
    • using the right copy for the right audience
    • developing your message
    • what really is in it for them?
    • the right tone every time
    • structuring for a response
    • short, clear writing that achieves its aims
    • magic words that make your copy come alive
    • five things you need to know about Web writing
    • evaluating your own writing and the writing of others
    • your personal plan to improve your copy
    • a year of free support

    This course takes place at the Centre's central London training suite with easy access to mainline rail, tube and bus routes.

  • Who is this course for?

    Our Copywriting courses in London are for anyone who writes for external audiences. It is particularly useful for marketing, PR and communications professionals, but also for those who need to promote their products or services as part of a wider role. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

  • What will this course help me do: learning outcomes?

    This Copywriting training helps you understand the fundamentals of good copywriting. It will help you write copy for your organisation and advise your colleagues when editing their work.

  • Other courses to consider

    In addition to Copywriting, the Centre offers a wide range of writing courses that will improve your marketing and promotional material, such as Digital writingPrint newsletters that will get read and Persuasive writing. You may also wish to consider the Centre's popular Proofreading course.

  • Course fee
    • £245 plus VAT small charity price (applies to registered charities with an annual turnover of less than £3m)
    • £355 plus VAT not-for-profit price (applies to all other charities and all other not-for-profit organisations, including public sector and housing)
    • £395 plus VAT standard price (applies to all other organisations)

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