PR strategies that work

(Former name: Successful PR strategies)

Course summary

Successful public relations starts with a strategic approach, whether you are promoting an organisation, an initiative, a service, an issue or a product. If you have the responsibility for developing your organisation's PR strategy, this is the course for you!

Course outline

Public Relations (PR) Strategy Training Courses in London

Public relations is sustained and managed communication, designed to help your organisation achieve its objectives and build its reputation.  These PR courses will provide you with the skills and knowledge you need to develop a PR strategy.  Over the day you will cover:

  • why good internal communication is essential for successful external communication
  • ways of improving your internal communication
  • PR as part of the ‘marketing mix’
  • identifying the key components of a PR Strategy
  • where are we now? The PR audit
  • Benchmarking your communications
  • tracking PR opportunities and threats
  • developing your brand identity
  • identifying and understanding your audiences
  • developing clear messages
  • the difference between strategic and tactical PR
  • resourcing public relations work - what people, skills and financial resources do you need?
  • creating clever PR campaigns
  • looking at the role of your website, media relations, networking, letters, customer care, celebrity support, events and publicity materials in your PR toolkit
  • crisis management strategy
  • a year of free support

"Excellent day, one of the best PR courses I have been on. Very good trainer, helpful and inspirational!"  NL, Enfield Council

"Trainer was very encouraging and challenging - ie challenging me and the group to think beyond our current thoughts, tactics and approaches. Excellent course."  FE, Rambert Dance Company

"Really enjoyed the course - good pace, explored all aspects. Feel confident to put together a clear PR strategy."  CJ, Horsham District Council

My understanding of the subject developed dramatically.  The trainer knew everything about the subject - it was really good fun!"  KS, Newcastle-under-Lyme Housing

Who is this course for?

Our public relations strategy training courses in London are for anyone who has responsibility for organisation communication. You may have been working as a press officer, or be managing a specific campaign, or you may have oversight of your organisation's communications. It will help you raise your organisation's game and sustain a well founded reputation. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

What will this course help me do: learning outcomes?

This course will help you understand how public relations can support corporate aims, raise your organisation's profile and develop and protect its reputation. It will help you
-recognise the importance of encouraging your organisation to be outward-facing
-review your current public relations performance, and audit your communications
-develop a public relations strategy
-use your current communications more effectively, and identify new opportunities

Other courses to consider

The Centre offers a wide programme of communication courses, including HANDLING THE PRESS AND MEDIA; RADIO AND TELEVISION INTERVIEWS; NEWSLETTERS THAT WILL GET READ; PRESENTATION SKILLS and WRITING FOR THE WEB

Course dates

25 June, 2012
29 October, 2012

This course starts at 10am and will finish by 4.30pm. Lunch and refreshments are provided.

Course fee

  • £230 plus VAT small charity price (applies to registered charities with an annual turnover of less than £3m)
  • £340 plus VAT not-for-profit price (applies to all other charities and all other not-for-profit organisations, including public sector and housing)
  • £390 plus VAT standard price (applies to all other organisations)

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