Social media and online communications: a strategic approach

(Former name: eCommunications)

Course summary

For anyone who wants to incorporate social media and online communications into their PR strategy. Social media and online communications need to be integrated into an organisation’s PR strategy if it is going to communicate effectively. This non-technical social media training course will introduce participants to the opportunities social media provides to reach their audiences in new and cost effective ways.

Course outline

Social media training course in London

Over this one day social media training course you will cover:

  • what is happening online and why
  • choosing the right social media vehicles for your organisation
  • social networking and blogging
  • votes, polls and online action
  • developing an online communications strategy
  • a year of free support

"I now have a good, rounded knowledge base and the inspiration to find out more." KB Capacitybuilders

"A good overview of social media with good interaction and exercises." CC The Prostate Cancer Charity

This social media training course takes place at the Centre's central London training suite. It can also be held in-company at your organisation for a group of your staff, no matter where you are based. Call Sally on 020 7490 3030 for more information on in-company training.

Who is this course for?

This social media training course is for anyone who is involved in their organisation’s website. This course can be taken as a part two to ‘Writing for the Web’ or on its own.

The course takes a plain speaking approach and avoids jargon wherever possible. Anyone who uses the internet regularly will be able to follow the course and contribute to discussion.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

What will this course help me do: learning outcomes?

By the end of the day you will feel that you have a much better understanding of developments online. You will feel confident in assessing various online approaches and their value to your organisation. You will also have gathered a wealth of hints and tips and will be keen to go back and improve your organisation’s website.

Other courses to consider

Other courses you may be interested in include WRITING FOR THE WEB and NEWSLETTERS THAT WILL GET READ.

We also have a brand new course in BLOGGING which may be particularly relevant to those who use blogging as part of their social media strategy.

Course dates

10 September, 2012

This course starts at 10am and will finish by 4.30pm. Lunch and refreshments are provided.

Course fee

  • £195 plus VAT small charity price (applies to registered charities with an annual turnover of less than £3m)
  • £315 plus VAT not-for-profit price (applies to all other charities and all other not-for-profit organisations, including public sector and housing)
  • £365 plus VAT standard price (applies to all other organisations)

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