Marketing in the not-for-profit sector: a beginner’s guide

(Former name: NFP marketing: a beginner's guide)

Course summary

This one-day course offers an introduction to marketing for not-for-profit organisations wanting to understand the basics of marketing and how the principles can be applied to the work of charities. It will give you a good grounding in the marketing fundamentals necessary to develop your own marketing strategy and help your organisation grow. This course is not recommended for private companies - we have a more suitable course - Marketing: getting your message across -

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course. 

  • There are no dates available at the moment.
  • Course outline

    The course will cover:

    • benefits of marketing
    • setting objectives
    • market research and planning
      • SWOT 
      • PEST analysis
      • identifying and understanding customer needs
    • market segmentation and targeting
    • branding
      • brand values
      • brand positioning
    • the marketing mix
    • advertising, promotion and public relations
    • a year of free support

    All our training courses are delivered virtually. The webinar systems used do not require software download.

  • Who is this course for?

    The course is designed for anyone working in the voluntary and charity sector who want to understand the basics of marketing with a view to implementing a strategy in their organisation. It is however best suited to small or medium sized charities and not suitable for experienced staff within larger charity marketing departments.

  • What will this course help me do: learning outcomes?

    By the end of the course, you will have the understanding and confidence to research, plan and develop a marketing strategy to help your organisation grow.

  • Other courses to consider

    The Centre's other marketing course, Marketing: getting your message across may be of use if you do not work in the not-for-profit sector, however also of use to those who do work in this sector. It is an introductory course for anyone who needs to develop a marketing programme, and looks at creating a marketing plan and how best to reach your audience.

    The Centre also offers a wealth of opportunities for other communications and marketing related courses. Some courses you might consider would be PR strategies that work, Handling the press and media: how to get your story covered, Influencing skills, Managing your organisation's reputation: building your brand and values, and Networking and representing your organisation.

    And as proofreading is always a major part of a marketer's work, try the Centre's Proofreading course.

  • Course fee
    • £589 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
    • £654 plus VAT standard price (applies to all other organisations)